Website design

What is website design?

In today’s digital world, first impressions are vital and outstanding designs are a major key to success. Users enjoy visiting websites that are aesthetically appealing and easy to navigate. Outdated websites, slow loading plug-ins, hard to read text, eye-straining color schemes; all of these are bad for your brands image, and could potentially run you out of business.

We strive to make the web better by designing and developing websites that are crisp, beautiful, and intuitive. We take a full-stack mindset and concentrate it to focus on only what you need, not how many hours we can charge you.

A web page layout, ink pen, keyboard, and lightbulb in a flat design
Extended flat image that shows website layout stretched beyond desktop monitor

Why you need professional design.

While it may not seem like it on the surface, Google makes sure top search results are mobile-friendly. Since people use mobiles more over desktops that makes sense.

In fact, at least 82% of people tend to use their phones for business activities. This includes buying and selling products. These two facts combined mean there is more money to make on ads on mobile-friendly sites.

It makes sense that Google promotes businesses which convert potential users into customers. All it would take is a few adjustments so you become part of the top results.

First impressions matter, and that principle is even more important when it comes to web pages. If you encountered a website that looked difficult to navigate, you’d likely leave it. Like the 94% of others who say they didn’t trust a website because of its design.

The same goes for a web page that doesn’t adjust to fit on your tablet.
So much hinges on the design of your website that it can turn-off potential clients. It can even drive you further down a search results page.

It can hurt the opinion people have about your business through word of mouth. Only, in this case, word travels faster because it’s one tweet away

Sure, there are plenty of free website design templates out there. But they’re basic, to say the least. You can’t really expect to create a top-of-the-line, unique website with one of these cookie-cutter tools.

A website will require several features, including images, headers, plugins, and codes. All of this may sound like gobbledygook to you if you have no information technology/ programming background. But it’s all second nature to professional Web designers.

How we do web design.

We use an Agile approach to all of our website design and website development projects, working through various sized iterations to accomplish the necessary design and development objectives as quickly as possible. While we tend to have the ability to modify our overall workflow on-the-fly, you can be sure that each of the following principles will be adhered to during your website design project.

  • Simplicity
  • Consistency
  • Readability
  • Mobile Compatibility
  • Color Scheme
  • Lightweight
  • Easy Navigation
  • Communication

Check out the icon wheel for more information about our Web Design and Web Development principles.


Overwhelming users with buttons, colors, or even information, can drastically increase your bounce rate. Following a ``less is more`` attitude keeps design times and costs low, while ROI's and impressions are high.


Ensuring sizes, shapes, colors, and flow are consistent throughout a web design keeps a visitor from becoming confused and bouncing from your page. We design our pages using CSS5 stylesheets for responsive and beautiful websites.


Both users and search engines have to be able to read your content to find the information they're looking for. By using an appealing typography and easy to read content structure, your session times will increase.

Mobile Compatibility

With 60% of all Google searches being conducted on mobile devices, and nearly 82% of retail store searches being mobile, you absolutely need a responsive website design.

Color Scheme

Perfect color combinations keep website visitors from becoming distracted and losing interest. Perfect color palettes create an awe-inspiring atmosphere that keeps users coming back.


After development and design are completed for your website, we optimize the CSS and images to produce lightning fast load times. This boosts conversions and repeat customers.

Easy Navigation

We stick to a ``3 click rule`` to ensure visitors can find what they want quickly. Easier navigation increases user page duration and has a drastic positive effect on bounce rates.


Limiting the number of words used while conveying the most powerful message, that's our method of communicating to prospective clients. We bring that to every web design project to help boost your brands message.
< 10 seconds

Time Until First Impression

38% of People

Bounce If Site is Unattractive

47% of People

Expect Page Load < 2 Seconds

60% of Users

Won't Recommend Bad Business Web Designs

Ready to redesign?

Read about website design