Search Engine Optimization

What is SEO?

The process of increasing the overall visibility a website or web page will have in a search engine’s non-paid results—more commonly referred to as “natural” or “organic” results. The sooner (higher ranking on the search results page) and more frequently a site appears in the search results list, the more traffic it will receive from the search engine’s users. SEO can target different types of search, including the image search, local search queries, video searches, academic search, news search and, industry-specific vertical search engines.

SEO Magnifying glass that is connected to contacts, the web, email, documents, and people
A laptop screen, magnifying glass, tachometer, and various web layouts

Why you need SEO.

Internet users utilize search engines to answer questions, to discover products and services, and to find the company that will provide the best solution for their problem. Whether you’re a global corporation or a small mom-and-pop shop, your potential customers are using search engines to look for what you offer. Even if a customer is familiar with your business name, they are most likely to type that into a search engine rather than trying to remember your domain URL directly. At the very least, then, you’ll want to make sure searchers find you before they find your competitors while searching your business name.

Search engine algorithms these days are complex enough that they know quality content and valuable information when they find it. By creating quality pages full of relevant information, search engine crawlers will give your content a higher quality ranking than your competitors, and boost your search visibility. As with all marketing, you want to get your content in front of as many eyeballs as you can, so increasing your search visibility will assuredly improve your daily user numbers and conversion rates. When you have exactly what someone is looking for, they’re not likely to go elsewhere.

Search engines return results to users who are searching for a particular term or phrase known as a keyword. By improving your contents keyword quality your website will get a better Search Engine Ranking Position. Having a web page keyword rank in the top 3 increases organic page traffic by nearly 83% in most cases. Being more frequently visited also shows search engine algorithms that people want your content, further improving your quality score and authority. The ultimate goal is to get your users to share your content or review your business, due to their strength in further boosting search engine ranking positions.

How we do SEO.

We use an Agile approach to all of our SEO projects, working through various sized iterations to accomplish the necessary optimization objectives as quickly as possible. While this means that we may modify our overall workflow on-the-fly, you can be sure that each of the following steps will be completed at least once before we conclude your Search Engine Optimization project.

  • Website Analysis
  • Keyword Research
  • Build a Plan
  • Discuss Our Strategy
  • Page Speed Optimization
  • On-Site Code Optimization
  • Copywriting
  • Progress Reporting

Check out the icon wheel for more information about our Search Engine Optimization steps.

Website Analysis

We use a powerful website analysis tool to create a report of where your website lacks in optimization. By examining key SEO metrics and page speeds, we can build a plan to empower your website.

Keyword Research

Both on-page and SERP keyword research allows us to target more effective search queries throughout your website.

Build a Plan

We sit down and determine the most effective optimization strategy to boost your website more quickly and cost-effectively.

Discuss Our Strategy

Here is where we finally sit down and discuss your current status, and what we would like to do to optimize your websites SEO.

Page Speed Optimization

Faster web pages provides a better experience for your visitors, and is a ranking factor in SEO.

On-Site Code Optimization

Optimizing code for faster delivery includes compression, caching, and possible file type adjustments.

Copywriting

Making modifications to the wording of a websites content to promote easier reading, and implement keyword data.

Progress Reporting

We use a 27 point checklist to prepare a business for online activity. We will provide updates to various section of this list as we progress.
83%

Organic Traffic Increase

42%

Bounce Rate Decrease

38%

Avg Visit Duration Increase

21%

Pages per Session Increase

Ready to boost SERPs?


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