Analytics & Tracking

What are analytics?

In the most basic sense, web analytics is the collection, measurement, analysis, and reporting of various web data to understand and optimize web usage. This data can also be used as a powerful tool for business and market research, to evaluate and improve a website or other marketing materials.

Free services such as Google Analytics, Piwik, and Open Web Analytics are out there. Yet they are difficult to setup and even harder to understand. We can integrate Google Analytics, Google Search Console, Twitter, and even Facebook analytics into one easy-to-read dashboard so you can stay on top of marketing, not measurements.

Desktop monitor and mobile device showing charts and graphs
A laptop screen, magnifying glass, tachometer, and various web layouts

Why analytics matter.

One major benefit of our analytics platform is its ability to target niche audiences who happen to be interested in purchasing certain products or services. With the help of our analytics dashboard, small business owners will discover which online sources are driving traffic to their website, how users are accessing that website, the age and gender of the visitor, the device the visitor is using, and so many other elements that can then help the small business owner make their website more user friendly. Other metrics include traffic rates, conversion and bounce rates, sessions, number of transactions, and lots of other data that is extremely useful to business owners.

With all the information that analytics platforms provide about website visitors like their location, who they are, and how they behave once they’re on a website, this vital information can then be used to create highly targeted campaigns designed to attract a certain user demographic. These analytics can also help small business owners make better and more informed decisions regarding content marketing, channels, promotions, offers, and conversion optimization.

The sooner a small business embraces web analytics, the better. Detecting problems in the early stage of building your business’ online presence will save money, resources and nerves later down the line. Being able to detect and correct potential errors, poor performing content, or ill-informed marketing schemes due to low time on page, high bounce rate, and low traffic volumes are why analytics tools exist.

How we track data.

We like to consolidate our data to streamline finding the metric you’re on the hunt for. Small business owners spend between 4 and 10 hours rummaging through various analytics pages to fully understand their users each week. With Dextrous Analytics from KC Web Solutions, you can recover 3 to 8 of those hours!

Integrations capable:

  • Google Analytics
  • Google Search Console
  • Facebook Insights
  • Twitter Analytics

Other features:

  • Keyword Search Engine Rank Position Tracking
  • Back-link Monitoring
  • On-site Optimization Audits
  • MORE!

Check out the icon wheel for more information about our favorite Dextrous Analytics features.

Keyword Rank Tracking

Measure and track your keywords Search Engine Rank Position. Along with the rankings, you can track SERP features, paid rankings in Google AdWords, search volume and a relative traffic forecast.

Website Auditing

Find and eliminate SEO errors with a comprehensive scan of your entire website. Actionable recommendations are available for every error found.

Backlink Monitoring

Discover and evaluate the effectiveness of each back link with 15 detailed SEO parameters. Further, evaluate your competitors back link strategies.

Keyword Research

Discover useful keywords to implement into your website content and marketing campaigns to further improve your ROI.

Performance Testing

See where your website needs page speed improvements to increase usability and reduce bounce rates.

On-Site Code Evaluation

Find code errors that might keep search engine crawlers from properly indexing your website and serving it to potential customers.

Content Auditing

Verify H tags, content length, readability, and more are in-line with both W3C standards and best UI/UX practices to improve authority.

So Much More

There are dozens of tools, and hundreds of metrics that Dextrous is capable of measuring and reporting, contact us to get more information.
70+

Website Audit Parameters

15

Backlink Parameters Analyzed

44

Startup Marketing Tips

~ 4

Hours Saved by Dextrous

Ready to analyze?


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